JTurtle
β Itβs me, Iβm the spectre that is haunting Europe.
Piracy is praxis π΄ββ οΈ
LGBT rights are non-negotiable π³οΈββ§οΈπ³οΈβπ
Critical support to π¨π³π°π΅π¨πΊπ»π³π±π¦
you dont own anything under socialism? thats crazy. let me check the list of countries by home ownership rate rq
hereβs the original publication: meltingasphalt.com/ads-dont-work-that-way/
β¦iβm not sure what youβre getting at, maybe i didnt summarize properly. give the article a read and see if it makes sense to ya.
the article very clearly explains that. Give it a read, itβs not that long.
β¦but if you arenβt going to read it, the summary is that the way we think ads work, associating brands with positive emotions (termed βemotional inceptionβ in this article), is bollocks. Instead, they rely on βcultural imprintingβ, i.e. associating the brand with a kind of person or situation. For example, corona is the beer for relaxing on the beach, nike and gatorade are for athletes. So, if you want to relax with some homies, you drink corona. If you value athletic performance, you drink gatorade and wear nike shoes. Major exceptions apply, please just read the article.
why is Russia blank? does no one in Russia edit wikipedia??