Leaked slide deck from an internal GCHQ presentation prepared by the Joint Threat Intelligence Research Group. The ghouls are learning.
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So it looks like a key part of this is the assumption that ideology is superficial like a brand, and that real decision making is based purely on emotional considerations.
I can see this being effective on the right, where ideology is just a patch to wear (often literally), but completely missing the point when ideology is built on scientific examination of material conditions.
