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All they really need is to get the logo into your dream somewhere. That way, when you’re at the grocery store the next day and you get this weird sense of deja vu as you walk past the Pepsi aisle, you stop and consider it. You don’t have to buy it - before now you weren’t even thinking about it. You didn’t have a decision to make, and now you do. That’s their first victory.
So now each time you pass the Pepsi aisle, you’re more likely to go through this same thought process: huh, I wonder if that Pepsi stuff is actually any good, should I buy a Pepsi?
When faced with this decision hundreds of times a year in grocery stores, gas stations, restaurants and so on, they’re eventually going to catch you on a day when you need the caffeine or you’re feeling thirsty or you’re just really craving some syrup water. Once you’ve bought the damn Pepsi, you are significantly more likely to buy more of the damn Pepsi. Not everyone has to become a Pepsi consumer as long as the brand takes up space in the public subconscious.
Also, the reason I used Pepsi as an example? That Suicidal Tendencies song. I didn’t realize it until the end of the post, but the entire time there was a voice in the back of my mind screaming “All I wanted was a Pepsi! Just one Pepsi, and she wouldn’t give it to me!”
So I guess that sort of proves my point. I don’t drink Pepsi, but count how many times I’ve typed the name this morning. And now I’ve done it to you, too. When you go to the store next, some part of you will remember this conversation. Sorry about that, comrades… Drink water, stay hydrated.
it’s a coverage thing - they’ve already gotten advertising onto every surface while you’re awake so the time you’re asleep is the only undisturbed opportunity left.
lucky for me I don’t dream in enough detail for this to be possible. everything looks like it’s solid and there but if I stop and look closely, I can’t actually tell what’s written on signs or resolve the texture of grass.
god this shit is dystopian.
I’m too ADHD to ever figure out what any given sign is supposed to be in a dream. when I try, the dream gets stuck in a never ending hallway as my brain tries to figure out something adequate. most of my dreams get stuck in never-ending hallways of one kind or another, until I wake up a bit and go back to sleep into a new dream, forgetting whatever detail was bugging me in the first place. needless to say, lucid dreaming was both easier and harder than you’d think to learn - it’s easy to tell I’m dreaming and to try to exert some control but it’s virtually impossible for me to do anything interesting with that control cause as soon as I do I get stuck in a loop.
I’d extremely like to dream like the rest of the planet sometime, it sounds like so much fun.
