It’s kinda making fun of autistic people for personifying objects. I find it crass, but I want to think it wasn’t ill-intended, maybe the author too tends to personify objects, idk; I added the CW just in case.

It’s manipulative of people’s emotions would be my guess. I don’t know a lot about autism, but if you’re manipulating people who are predisposed to those feelings into reading your article, that’s not great.

It’s emotional blackmail at best