I’m naturally quite cautious about things like this, but I’m curious to hear your thoughts.
I feel like this is probably going to be a hard sell for people who are already veggie/vegan, who generally have an aversion to anything that is considered genetically modified. But the demographic they may be shooting for could be more veggie-curious people.
I’m inclined to agree. I was offered one of those fake meat burgers, either Impossible or Beyond, something like that, and it was rather disturbing how similar it was.
I’m not the target demographic, but there are people I know, including family members, that could be swayed by something like this.
It was probably the Impossible burger, Beyond still has a weird taste to it. But with how far faux meat options have come over the past 20 years I’m not sure what it would be useful for, curious if the umami flavors would translate to soy protein isolate.
It certainly might have been. Is that the company that tested on animals? I remember reading that about either Impossible or Beyond, I forget which one. That while the “meat” they produce is entirely vegan from the point of view of the ingredients they did do animal testing during the initial stages of developing some of those ingredients.
