I could have sworn I heard something once about how fast food chains put addictive chemicals in their food. For me, I don’t have an addictive personality. There’s nothing in my life I feel addicted to other than fast food. It’s weird. I know the food is dogshit and I can make tastier stuff at home. But I also think about getting fast food all the time and have to stop myself from ordering it a lot. It does kind feel like a dopamine hit when I open up a bag of fast food and start digging in.
Products can be evaluated and optimized using a method known as quantitative descriptive analysis (QDA), in which a focus group defines the sensory attributes for a specific product and establishes numerical scores for these attributes. Establishing the appropriate measurement is of major importance, as it allows sensory results to be quantified. This is the essence of sensory science: converting human perception of a food into quantifiable results.
From some random article on fast food R&D. You shouldn’t underestimate how much effort goes into making fast food as addictive as possible. It’s an entire industry.
holy crap. Imagine if all this technology, time, and effort was put towards something that actually benefited humanity
That’s a huge part of the R&D - it needs to be created so that the final preparation will get done by someone who doesn’t give a shit.
