In a country where one of the two major political parties calls Joe Biden a Marxist, the problem is definitely not what AOC and company call themselves.
They are parts of the problem, Republicans aren’t the only ones calling everything socialism
Arguably, the more things that are called socialism right now, the better. It’s the Boy Who Cried Wolf effect. If the word is used for everything left of Reagan it’s no longer taboo to anyone persuadable, which makes it easier to talk to those folks about what socialism actually is. We’ve already seen this work: Republicans called Obama communist and socialist and Marxist and whatever other trigger words they could think of, and by the time Bernie came along “socialist” was no longer a smear capable of putting a fork in him.
Yeah but what does that matter if socialism just means welfare and Medicare in the eyes of the average American. We’re not actually moving to the left we’re just lying to people and changing the definition to make it less scary to libs, who hate socialism because of its actual substance, not because it’s a bad word.