Were they just picking three random words beginning with the letter B or what is this supposed to be?
This slogan makes me feel like I had a stroke
“Look, we’ve been over this. It’s the first thing we pitched that he can say without fucking it up or devolving into a rambling story about how there aren’t enough diners that serve real milkshakes anymore. This is a run out the clock play. Let’s stay focused and get to the other side of this thing so we can get our book deals and patronage appointments. Cool?”