I assume there are people who read these things, otherwise companies wouldn’t send me so many of them. I seem to get daily spam from literally any company I’ve ever interacted with in any way, and they are long boys full of text and pictures that Thunderbird helpfully hides from me but I presume are full of jagged brightly coloured stars saying “DEAL DEAL DEAL” or whatever.
Mostly I click delete on these emails faster than the email client can even load them, but every so often I peruse a few sentences of the trade specific items that give a headline that promises actually interesting information… but its always just more marketing guff disguised as a news story.
It’s obviously making someone money to spam the world constantly, so I assume someone is reading these things and acting on them.
- Who are you?
- Why are you interacting with the spam and making it viable for companies to keep sending it?
- What do you do that you have so much free time you can allocate some of it to consuming it?
Do you psychos not unsubscribe from things? Or mark them as spam?
Part of the reason you’re getting so many is because they’re making it to your inbox. That’s enough. A LOT of marketers care way more about deliverability than click rate. If their email is getting through, they’re likely to increase volume because it helps deliverability. Going to dead emails that never read them doesn’t matter, it means they can get into boxes with the people who may actually read them. Everyone that doesn’t unsub or mark as spam is helping their deliverability reputation, and keeps them off spam filters.
If you’re getting emails you don’t want MARK. THEM. AS. SPAM.
I’m single and only hand my email out to companies I want information from
That seems a little bit too simple to be true. How do you handle online shopping, where you often are required to provide a mail address, even though you have no wish whatsoever to receive any subsequent marketing mails?
I use single-purpose email addresses and so feel free to sign up for the mailing lists of things I’m specifically interested in. If I get an email from anyone else then that email address gets scrapped and I know I can’t trust that entity anymore.
If the emails I’m getting aren’t occasionally interesting to me, I unsub. But if an artist is making cool things and sharing them then those emails are worth reading. If a place I want to buy some stuff from is having a sale, that’s worth knowing (and if I might buy from there, I filter their emails so they aren’t in my inbox but are available and I can grab a coupon code from a recent email when I spontaneously decide to buy something). If new features are coming to a service I already use, then that kinda is “news” for me.
