“Epic” “awesome” “revolutionary” “never before seen” “once in a lifetime”
Everything is hyperbole, to the point where “epic”–something that should describe the most important events of human history–is reduced to pressing buttons well in a videogame made for children
Not to say the Protestant core of the USA hasn’t had something to do with it (it’s the END TIMES, you’re going to burn in hell FOREVER, God’s love is INFINITE, etc.) but it seems like mostly a market construction
Comical how liberals do the whole “newspeak is coming” don’t realize it has; don’t need to ban words if you make them completely meaningless
“Freedom” means nothing, “revolution” means nothing, “just” means nothing, “socialism” means nothing, “democracy” means nothing
It’s not just advertising. The media turns politics into sports and entertainment. I made a short list of some headline words I kept seeing in r/politics…
- blast
- brutal & brutally
- destroy
- devastating
- eviscerate
- rip
- savage & savagely
- scathing
- searing
- slam
- takedown
- tear into
- torch
- trash [as a verb]
- troll [as a verb]
- unload
And the opposite is true too. In mainstream media - Biden’s brutal treatment of Haitians in Texas doesn’t get such descriptors even though it’s actually brutal.
It all started with the “Ben Shapiro destroys leftist snowflakes” kind of videos which lib media for some reason thought would generate more clicks and now public discourse is a bar fight.
pretty soon we’re gonna get shit like CHAD Joe Biden SAVAGELY DESTROYS COMMUNIST SNOWFLAKE Vladimir Putin in SCATHING speech TEARING INTO 2016 election interference. :agony-shivering:
That’s absolutely going to happen.
On a review of White, AKA Bret Easton Ellis whining about no one appreciating his genius for 300 fucking pages:
“Snowflakes on both coasts in withdrawal from Rachel Maddow’s nightly Kremlinology lesson can purchase a whole book to inspire paroxysms of rage . . . a veritable thirst trap for the easily microaggressed. It’s all here. Rants about Trump derangement syndrome; MSNBC; #MeToo; safe spaces.”—Bari Weiss, The New York Times
When you get to a saturation point–advertisements on TV, the public transportation, billboards, your computer, your phone–I think there’s an understanding that it’s negative, but it’s so pervasive it seems futile
No one likes taxes, but you can point to them having a real use
No one likes advertising, and it mainly exists to cement pre-existing companies deeper into the social consciousness rather than generate sales
One of the most striking features of USSR photos is complete absence of advertising. It really helps to understand how incredibly ugly ads are.
The funniest ad phrases to me are the ones that have to do with manufacturing. “Aerospace grade materials” is just fucking aluminum. “Precision machined” is usually just CNC’d.
Epic post, comrade.
Huxley ran circles around Orwell
