they found a winning formula so they go with it because it’s a way to play safe
It adds laughs, I guess, but aside from a few well-placed jokes it ruins the rewatchability and annoys many viewers.
Jurassic Park has jokes that aren’t as misplaced. Same with some other older blockbusters. But studios just don’t care anymore.
So it may be more about quality of the writing and delivery than anything.
And including the quips in the middle of action scenes for no reason. The lawyer in Jurassic Park being eaten on the toilet is funny, Legolas and Gimli doing their schtick is kinda funny, but a Marvel hero saying something in the middle of saving Earth from aliens is annoying when it happens all the time.
I watched Jurassic Park again for the first time since I was a child about a year ago. When it first came out, most people were stunned by the special effects and it was regarded as mainly a movie about the effects. I remember thinking if it were released now it would be considered oddly cerebral for a Hollywood movie.
A big part for a lot of movies is that they’re able to translate well to overseas so a lot of it doesn’t get very complicated so it works for all international markets. the thing is i don’t even know if i fully believe that concept, it’s not like other countries can’t have in depth and rich stories, but i’d reckon it is just so much easier to transfer it that it isn’t seen as economical to have to slightly rewrite shit to make sense to certain audiences. A lot of people listed other good reasoning here too
Studios wanted to expand their control over the process of films. Because TV production was more highly developped in this regard; tighter budgets and shorter deadlines than could be found in movies. So movie studios started hiring more TV labourers. That’s how Joss Whedon broke containment.
Another reason is irony poison not allowing people to commit to the bit and movies having to constantly lampshade that you’re watching a movie and it’s corny.