Btw, how is programmatic advertising still legal? Nobody can take responsibility since nobody knows where what comes from and it’s a huge problem in malvertising and misinformation.
At least the company providing the platform should have acoountability over the bidders.
I worked in mind control before quitting. The company calculated that most advertising firms lost money relative to just randomly sending reminder sms’s to people about your product.
That said, there were able to do some absolutely heinous stuff based on the data that were harvested. Like determine if people were probably buying plane tickets for family events and charging them more (dunno if that ever shipped but was demonstrated in theoretical sims) .
Amazon be like ‘you bought a fridge, you must love fridges!’
Targeted advertising should be illegal. Contextual ads (eg: this is a fan site for cars, we advertise cars) are probably fine. That’s how billboards have worked since like the dawn of civilization.
That’s how billboards have worked since like the dawn of civilization
maybe i’m wrong, but i feel like billboards aren’t that old
I think ancient Egypt had stuff like billboards, but the more modern sense is from the 1800s I think.
Remember the guy who bought a toilet seat and Amazon thought he’s starting a collection?