Wizards announced new efforts to promote Standard play that start next year. Some highlights:
- Special promos for new weekly Standard events at LGSs
- $75k Standard Open at MagicCon Chicago, which is “the first large, open field Standard tournament in quite some time”
- Pro Tour Outlaws of Thunder Junction (second PT in 2024) will be Standard
Until they do something to make standard more affordable I don’t think they’ll succeed in this revitalisation. Either you print new standard challenger decks every year that actually contain all the game pieces needed for a Tier standard deck, or people will continue to play non rotating formats where the decks are as expensive as standard but will last them a lot more years than standard decks