The mad men!
XI IS FINISHED!
XI!
IS!
FINISHED!
They targeted gamers.
Its actually a pretty good video to see which policies were successful and which completely failed and shaped the Chinese gaming market the way it is right now.
Its also made by someone who worked quite long for BKK in China.
How China finally stopped (school age) kids from (online) gaming (for more than an hour on a school night)