I think it’s an error to treat “I play DND” the same as “I play RPGs”. It’s like “I play baseball” vs “I play sports”.
There are too many reasons to succinctly list why people might be sticking to DND.
In my experience, you’ll have better luck finding players who want to play something else rather than trying to convert DND players.
I haven’t played Pathfinder 2e but my understanding is it had a lot more choices at the turn level and character build level. that’s good if you want that, but I think for a lot of people the shallowness of 5e is a plus. There are other games that would also be a good fit if you’re not looking for deep tactics or builds, though.
I run two groups right now - one for d&d and one for Blades in the Dark. Blades group are people with whom we tried D&D before but they found it too combat-focused and “like someone put his gross math fetish into a game”. First group I may one day run Pathfinder 2e for ew camapign. Second one I don’t even suggest this option.
People just don’t like homework. (Which is perfectly understandable) And for most people most of the time, learning a new system is homework.
Some people never really learned DND either, but kind of get carried along by the group. I feel like you could switch out systems on those people and they wouldn’t do any worse.
But I get it. Some people are more casual. Some people have executive dysfunction. My current strategy is to find people who want to play what I want to play, and it’s working okay. Still makes me a little sad that DND is so mega popular, but okay.
It’s like “I play baseball” vs “I play sports”.
I think more like “I play baseball” Vs “I play softball/rounders/cricket”.
It’s not that difficult to convince people who enjoy little league to try standard baseball.
D&D and Pathfinder are like Baseball and Softball, maybe. But going from D&D to Fate or PbtA is like changing to football or fencing. It’s very different. Trying to get someone who’s playing Baseball to take up soccer is tricky. D&D is baseball. Pathfinder is softball. Easier transition.