The whole point behind this is that you’re seen drinking it, everyone knows it’s expensive, therefore you enhance your status in the presence of anyone who’s watching.
You can laugh, but there are people who run their lives like this. It’s the entire reason Apple can sell their products for way more than they’re worth: people love being seen holding them.
It’s literally just water, probably with some different bubbles than what is normal.
It reminds me of the “oxygenated” water trend, where there were oxygen bubbles that were added to normal water and it was marketed towards athletes or whatever. The extra oxygen per liter of the stuff was negligible, like 1/20th of the oxygen that would be inhaled in a single breath, so it fell out of favor very quickly since better breathing techniques would be infinitely more useful.
Capitalism breeds innovation.
The concept here is that it has additional hydrogen ions, making hydronium ions, which are supposed to uh, be healthful, or something. I think it may be a scam.
It seems that there are about three ways of adding hydrogen to water. One is bubbling H2 under pressure, one is electrolysis plus H2 (which would result in additional ions), and one is adding a bar of magnesium to, I guess bind or split more hydrogen gas molecules into elemental hydrogen.
So, it’s not clear to me if there is truly diatomic molecular hydrogen or hydrogen ions, but considering the solubility of H2 in water, I would guess if there were am effect it would be the latter.