back during the revolution, having two printing presses on an armored train was just the most advanced form of bringing propaganda to the people. if trotzky was around today, in today’s media landscape, he’d definitely use the full range of different platforms and formats because that’s what you need to do today if you want to build broad public support. i find it incredibly weird that some trot orgs stick so adamantly to the newspaper format, that just seems ahistoric and fetishistic to me.

It’s weird that leftists grasp that Manufacturing Consent is a thing and then don’t spend significant time making that part of what 'organize" means. I spend a decent chunk of time going through right wing discord leaks and whatnot and they definitely understand the power of brigading and organized propaganda dissemination.

this site is building its own narrative pretty well

Yes the Trotskyist were right about spreading their perspective. The problem with trot papers is not fact that it is a paper, the problem is what is written on that paper: boring Trotskyist rants that nobody wants to read.

A big part of news media, as Chomsky and Parenti and others like Neil Postman have written, is that the most successful news sources are focused on making things exciting and entertaining. If you fill your alternative news source with extremely dry socialist theory then very few people will pay attention. But if you make a silly comedy podcast from a leftist perspective then you can become so popular that you top the charts on Patreon and have a popular Reddit that is (initially) about your podcast, but then it gets banned but the fans liked the community so much that they created a new web forum that has however many thousands of members it is on here now.