You’re a rockstar and should join our team. We’re looking for amazing talent.
What no we can’t pay much but you’d be a rockstar!!
obsession with media and the production of it is my guess
highly recommend checking out Kids These Days by Malcolm Harris, a look at the origins of the term “human capital.” It goes really in depth on this question.
Bc it’s depersonalizing. HRs job is to treat human beings like cogs in a machine, and the more euphemisms they use to avoid referring to workers as humans, the easier it is for them to do that
At my workplace (and a few other places I’ve worked) workers are called “resources” and it makes me want to pull my hair out every time I hear it