They can probably spin this as a net positive to engagement honestly. Since this makes it much harder for bots to operate, it means ad views are more likely to be humans. Since humans can also now only view so much content a day, they could say that it’s more likely for them to engage in advertising content because they have nothing else to engage with.
We all know that’s all total bullshit but it sounds good so marketing execs will eat it up
They can probably spin this as a net positive to engagement honestly. Since this makes it much harder for bots to operate, it means ad views are more likely to be humans.
Don’t think so, twitter was always the ugly duckling when it came to buying ad space. Marketing teams have usually flocked to insta and facebook which has better click-through rate and impression numbers than twitter. If they were fluffing their numbers with bots which, let’s be honest, they definitely were, then it’s just adding a giant pile of shit to the (marketing-wise) stink pile that twitter has always been, even before musk arrived
