The Lincoln Project raised $4.8 million between November 24th and December 16th hyping the Georgia Senate runoff elections.
Since then, it has spent $1.1 million on independent expenditures in those races and paid Steve Schmidt $1.5 million.
I swear to fucking god the only thing necessary to run a campaign like this is a good video editor. The Lincoln Project people have absolutely nothing in terms of stated policy agenda beyond “Trump is bad,” but hot damn if those ads didn’t look great, so these people must be taken seriously.
I swear to fucking god the only thing necessary to run a campaign like this is
a good video editorrelentless self-promotion on liberal news channels
Same reason Pete Buttigieg is a thing. He’s just got an army of stooges out there repeating “Pete is a genius! Pete is a great guy! Pete is a successful politician!” over and over again on any platform that will host him.
TLP ads weren’t special. They were the same dreck churned out every two years. They just got absurd amounts of coverage.