Sparkling water for badass operators
Not that Fr*nch shit
This stuff is mostly meant to be sold in place of alcohol without standing out, and gives you a “special” sip when hanging out. I hated it till I learned this, then realized its mostly harmless if it gives someone something to hold instead of booze. its less “la croi gay hurr durr” and more “this stands out less, less people ask questions, you can avoid a possible addiction trigger”
I was first introduced to this by a friend who wanted to cut back on booze. It worked exceptionally well for him, and it honestly tastes pretty good. Kind of a La Croix style thing, but with interesting flavors. Also, it’s great when you ARE drinking because it’s water, obv
That’s kind of just a marketing position though-- and the end of the day it’s about creating profit as a solution to its own manufactured problem.
You, the consumer, should feel insecure about being in an alcohol social setting due to possible addiction issues, therefore the solution is to order this specific product to “fit in”. And you definitely shouldn’t order products that might project additional weakness!
I’m not trying to be combatative or disagreeable but to think it was created to solve a problem is not how consumable goods are created or marketed. They create the product then reverse engineer how to sell them to their target consumers.
Liquid Death was originally conceived to go after the same demographic as Monster Energy drink (since most bottle water was more “aspirational”, so it was a demographic without much competition). How can we sell bottled water to people who drink Monster?
Only once you have a marked demo can you reverse engineer “solutions” to your consumer-base. Reaching for this at a bar is one of those marketing exercises. It was never created with any sort of altruism in mind, this just marketing positioning.
I guess at the end of the day it’s good that these products can help some people, but I get really upset by the disingenuousness path of how these products become solutions in the first place.
And at the end of the day, sure overpriced water in an aluminum can is harmless, but look what happens when other products run on false altruism. Juul ran on a health campaign as a way for people to quit cigarettes-- well instead it got a new generation addicted to vaping, while hiding under the “healthy alternative” under the jig was up.
From what I recall, the guy who came up with these felt awkward holding a water bottle at punk shows. I think originally it was just plain ol water in a can, dunno if they originally had flavor
Yeah, the only people I know who buy these are recovering from alcoholism. Seems to work for them, and I can relate with the way I phased from nicotine gum to regular gum by just letting myself get addicted to the habits - the oral fixation, the ritual, the social calm of it, the parts of it that weren’t narcotic. It’s a way of scratching the itch without letting an actual chemical breach happen. I chew mint gum like crazy, but it’s way less likely to kill me than nicotine, and way less expensive. I think it’s kind of the same as the Liquid Death nonsense.
I mean I guess an aluminum can is infinitely more recyclable than any plastic water bottle so I guess it’s a good thing?
The design is a little obnoxious obviously, but at least “man water” is better than drinking alcohol.
Also I assume these cans are like 75 cents right it’s just water after all
More like $3, they have it at one of my local breweries to give to kids and recovering alcoholics
Y’all are being very “stop having fun guys” about fancy sparkling water that has a cool skull on it.
a cool skull on it
This is probably the disconnect. I cannot see any skull shit as cool excepting cultural stuff like day of the dead. Skull operator content in America is deeply lame.
This looks less operator skull and more heavy metal skull to me. Operator skulls usually have cleaner lines and oakleys or something. Plus the influencers I’ve seen boosting it are people with decades of goth cred, so I never associated it with operators at all.
The chuddification of every product in the supermarket continues unabated.
The year is 2024. You walk into your local grocery store which is now a Walmart Neighbourhood Grocery. The meat department has been overtaken by a brand called MAGA Farms. Half of the mascots in the cereal aisle are holding AR-15s. The produce section only has Red Delicious apples, “Burger Tomatoes,” and “Freedom Fry Potatoes” in it. Every product having an angry face, a skull, and/or American flag on it regardless of what country you’re actually in. The organic and health food department has been converted into a massive display for a line of unregulated steroids named Based AF. 75% of the food on your grocery list has been shoved into a disused aisle labelled “ethnic food”. Your phone informs you that the music playing overhead is something called “Lofi Alex Jones To Consoom and Plot Insurrection To.”
You decide to return home and buy your groceries from Amazon, the only other option in your country.
i’m so confused by the existence of this shit. like i guess la croix doesn’t make a tallboy? and that’d be cool?
It’s for people who don’t want to drink alcohol and don’t want to stand out. It looks similar enough to all the other cans around that people are less likely to ask questions
